Southend United D2 Lounge


Southend United FC

Project Duration

1 week


D2 Design & Build – Verity Gray


This project holds a special place in our hearts, as we were honoured to be entrusted with the design and fit-out of Southend United’s prestigious Centre Circle lounge. With a longstanding connection to the stadium, we were deeply invested in ensuring that our designs not only reflected our creative vision but also honoured the spirit of the club and its loyal fans.

Throughout the process, we remained committed to striking the perfect balance between innovation and tradition, blending our designers’ ideas with the rich heritage of the club. It was our mission to create a space that resonated with both Southend United and the company while paying homage to the club’s history and the passion of its supporters.

The culmination of our efforts exceeded all expectations, and to our delight, the club made a surprising decision. In a gesture of appreciation for the outstanding finish and the dedication of everyone involved, they chose to rename the lounge. Thus, it is with great pleasure that we unveil the new D2 Lounge at Southend United’s Roots Hall Stadium.

This renaming serves as a testament to the collaborative spirit and tireless dedication that went into this project. We are immensely proud of the final result and are honoured to have left a lasting mark on such an iconic venue. The D2 Lounge stands as a symbol of our commitment to excellence and our enduring partnership with Southend United. We look forward to many more successful collaborations in the future.