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At D2 Design & Build, we believe that every project is an opportunity to tell a story, a narrative woven through the threads of design and craftsmanship. When we were approached to undertake the fit-out of Southend United’s Centre Circle lounge, it was more than just another project for us; it was a chance to be part of the club’s rich legacy, a legacy that resonates deeply with its passionate supporters and the community at large.

The Heart of the Project

The Centre Circle lounge has long been a cherished space for Southend United fans—a place where they gather to share their love for the game, celebrate victories, and commiserate over losses. We understood the importance of this space, not just as a physical location, but as an emotional hub, a place that embodies the spirit and history of the club.
Our team embarked on this project with a clear vision: to create a lounge that would honor the storied past of Southend United while providing a modern, comfortable environment for its fans. From the outset, we were determined to blend innovation with tradition, crafting a space that would be as timeless as it is contemporary.

Honoring Heritage Through Design

Designing the new Centre Circle lounge was a journey steeped in respect for Southend United’s heritage. We delved into the club’s history, drawing inspiration from its iconic moments and legendary players. Our designers sought to capture the essence of the club, incorporating elements that would evoke a sense of pride and nostalgia in the fans.
The use of rich, warm materials was central to our design philosophy. Wood, leather, and brass were chosen for their timeless appeal and ability to convey a sense of history. These materials, paired with modern amenities and sleek lines, created a space that is both inviting and sophisticated. We wanted the fans to feel a connection to the club’s past while enjoying the comforts of a contemporary setting.

A Collaborative Effort

The success of the Centre Circle lounge renovation was the result of a true collaboration. We worked closely with Southend United, taking their feedback and insights into account at every stage of the project. This collaborative approach ensured that the final design was not only a reflection of our creative vision but also one that resonated deeply with the club and its supporters.
Throughout the process, our team maintained a delicate balance between innovation and tradition. We introduced modern design elements, such as state-of-the-art lighting and sound systems, while retaining classic touches that pay homage to the club’s storied past. The result is a space that feels both timeless and current, a true reflection of Southend United’s enduring legacy.

The Unveiling of the D2 Lounge

Our work on the Centre Circle lounge culminated in a moment of great pride and joy. In recognition of the outstanding finish and the dedication of everyone involved, Southend United made the momentous decision to rename the lounge. We are incredibly honored to announce that the space will now be known as the D2 Lounge, a testament to the hard work and commitment that went into this project.
The renaming of the lounge is more than just a change in nomenclature; it is a symbol of the deep connection between D2 Design & Build and Southend United. It signifies the trust that the club has placed in us and our ability to deliver a space that truly embodies the spirit of Southend United. The D2 Lounge stands as a beacon of our shared values and our commitment to excellence.

A Lasting Partnership

The D2 Lounge is not just a place for fans to gather; it is a space that celebrates the history and future of Southend United. It represents the culmination of a project that was undertaken with passion, dedication, and a deep respect for the club’s heritage. We are immensely proud of the final result and grateful for the opportunity to have left a lasting mark on such an iconic venue.
Looking ahead, we are excited about the prospect of future collaborations with Southend United. The success of the D2 Lounge has only strengthened our bond with the club, and we look forward to continuing to work together to create spaces that inspire and delight.


In every project we undertake, we strive to create spaces that tell a story. The D2 Lounge at Southend United’s Roots Hall Stadium is a testament to this philosophy. It is a space that honors the club’s past while embracing the future, a place where fans can come together to celebrate their shared love for the game. We are deeply proud of this project and look forward to many more successful collaborations with Southend United in the years to come.